Under its administrative rulemaking authority, the United States Patent and Trademark Office (USPTO) recently proposed two revisions and an amendment to the Trademark Rules of Practice (i.e., 37 CFR, Part 2). The proposed rules would require a mark description for all non-standard character applications. The stated reasons for the proposal are that the new rules would allow for more accurate and efficient processes of selecting design codes (i.e., a six digit numerical code assigned to a particular design element) and pseudo-marks (e.g., the literal equivalent of a particular design element). The USPTO has taken the position that the proposed rules would ultimately result in better internal (e.g., Examining Attorneys) and external (i.e., the public) searches of its mark database for likelihood of confusion purposes.
The following is a summary of the current and proposed rules:
(i) As currently written, 37 CFR 2.32 does not require a description for any mark (standard or non-standard characters), in order for an application to be deemed complete. The proposal is to amend the afore-mentioned rule so to add subsection (a)(8). Under the amended rule, a non-standard character application that does not describe the mark would be declared incomplete;
(ii) As currently written, 37 CFR 2.37 generally grants applicants the option of not submitting a description for any mark (standard or non-standard characters), except when the Examining Attorney issues a requirement. The revised version of the afore-mentioned rule would expressly mandate the inclusion of a mark description in all non-standard character applications. Regarding applications for standard character marks, the current rule would remain in force; hence, applicants would still have the choice of not describing the mark, unless required to do so by the Examining Attorney; and
(iii) As currently written, 37 CFR 2.52(b)(5) requires a description of non-standard character marks only when the “. . . drawing cannot adequately depict all significant features of the mark.” The revised version of the afore-mentioned rule would also expressly mandate the inclusion of a mark description in all non-standard character applications.
In closing, if the proposed rules go into effect, we would advise that all non-standard character applications contain a mark description at the time of filing, so to avoid the refusal. If you have any questions, please feel free to contact us. We will be sure to keep you informed on the status of these proposed rules.